The Netflix Recommended TV program rolls out globally, and certifies televisions that meet certain experience criteria.
Last year, Netflix introduced its ‘Recommended TV’ program as a way for consumers to identify the televisions that “deliver a superior smart TV experience.” This year, the streaming service has made it much more difficult for models to be awarded the label by introducing a stricter set of criteria.
While a lot of people are casual TV and movie viewers, some of us take the activity rather seriously. And for the latter, everything needs to be perfect—including the broadband speed and the quality of the television. And it really isn’t easy to find the perfect TV, irrespective of the budget, considering the different screen technologies and other features, each claimed to be better than the other. Which is why, Netflix’s Recommended TV program might help, and it is now available globally.
The popular video streaming service has listed a set of seven criteria it uses to judge TVs, and manufacturers need to meet at least five of these criteria to quality for the certification. The list is as follows: TV Instant On, TV Resume, Netflix Button on Remote, Easy Netflix Access, Fast App Launch, Fast App Resume/Background Mode and Latest Netflix Version. Within these seven criteria, Instant On, Resume and Easy Access features are specifically built into the TV’s software, which TV manufacturers need to implement. The latest version of the app is also software driven, and can be constantly updated as long as the TV has web connectivity through LAN or Wi-Fi. The Netflix button is a hardware criteria, which means the remote the TV ships should have this button for one-touch access to Netflix on the TV.
“Among other benefits, these TVs have Instant On so that the TV wakes quickly, and Internet TV services and smart menu features are ready to use right away. They also have TV Resume, which means when Netflix was the last used app, the TV comes right back to Netflix when turned back on again—just like smartphones and tablets do today. Overall, these devices deliver faster performance and easier access to the most popular services,” says Brady Gunderson, director of product management at Netflix.
The company emphasised the fact that only the best Smart TVs would be considered for its ‘Recommended TV’ award this year.“None of last year’s TV models would have met the new 2016 criteria,” Netflix said.
So far; only two manufacturers have earned the logo, Sony and LG, but other brands have yet to be evaluted by Netflix.
As is evident by the required criteria, TVs that promote Netflix with features such as a dedicated remote button are more likely to be awarded the ‘Recommended’ logo. While the program is partly a way for the company to promote itself, a TV that wins Netflix’s seal of approval can give consumers an indication of its performance.
As pointed out by Variety, one of the reasons why there are so few models on this year’s list (so far) is because Netflix reduced the maximum time allowed for TVs to perform certain tasks.
These are Netflix’s Recommended TVs of 2016:
LG 2016 4K UHD TVs with webOS 3.0: UH6300 series, UH6500 series, UH7500 series, UH8500 series, UH9500 series, G6 series.
Sony 2016 Android 4K UHD TVs: X85D series, X93D series, X94D series.
Additional models and brands will be added as they become available and are evaluated.
But, this is just early 2016, and we expect more TVs to get the Netflix Recommended TV certification as the year progresses, including from brands such as Samsung, Panasonic, Philips, Vizio and even more TVs from Sony and LG.