Twitter says it’s seen an increase in people liking posts after changing the icon from stars (for favouriting) to hearts.
I have been on Twitter since 2012, I have tweeted thousands of times, and I have”starred” numerous things. In the last four years, I have starred things because I have liked them, agreed with them, was interested in them, or even used it as a bookmark for later viewing.
The starring feature has been a versatile tool for the users of Twitter and as of this week it is dead.
The star has been replaced by a heart, and Twitter is calling them “likes”.
— Twitter (@twitter) November 3, 2015
Twitter is trying to bring in new followers into their niche social platform.
They want to make sure that it is as appealing and simple as possible. So since most social networks use the term “like” and a lot of them are adopting the “heart”, starting with Periscope, this should make the transition more inviting, right? I don’t completely agree with this theory.
Jack Dorsey has taken the reins as Twitter CEO and he wants to change a few things. First it was the addition of Moments, now hearts. I am glad that he has the intention to spruce up the network, but I don’t think changing something like calling something a “like” or a “favourite” can do that.
As much as I like the additional colour in my Twitter stream the multifunctional purpose of the star was more inviting to use.
Using the heart, I have to really think, “Do I really like, or love this?”. I know I am overthinking it, but I know that I am not the only one.
There has been some Twitter uproar about this change, but I know that is not going to change Twitter’s mind.
What. Why is it a heart and not a star. This is not Instagram. This is Twitter. Favs not likes.
— Sam Baril✼ (@BarilSam) November 3, 2015
The ❤️ as ⭐️ is a complete misunderstanding by @Twitter of how its super user group of sceptical journalists think of 'favourites'
— emily bell (@emilybell) November 3, 2015
One other fan compared the Twitter heart to Instagram’s like function.
Others were worried because posts they’d favourited in the past now had a heart underneath them.
In the past stars had also been used to bookmark a post or to finish a conversation.
Twitter launched its first TV advert campaign but it left some American viewers confused.
It was made to promote Moments, which highlights trending stories on the social media platform.
Meanwhile, Twitter co-founder Jack Dorsey returned to the company as its permanent chief executive in October.
I’m definitely all about change, I love the idea of companies adapting with a changing world, but do something that the users actually want.
Changing the “star” to a “heart” only shows that Twitter doesn’t believe in the competence in their users to understand the use of it because it doesn’t conform to all the other networks.
How about you change things by asking your users, but putting some faith in them. I hope the next move is a little more thought out for the sake of Twitter because Facebook’s appeal is catching up and fast.