Activision Blizzard – the company that brought you great game titles such as ‘Call of Duty’ and ‘Skylanders’ just purchased the mobile gaming firm behind ‘Candy Crush’ for $5.9bn (£3.8bn).
The Candy Crush Saga is a match-three puzzle video game that was released in early 2012 on Facebook. It was then released on iOS, Android, Fire OS, Windows Phone, Windows 10 and Tizen later that year. Developed and published by the social games company ‘King Digital Entertainment’ (also known as ‘King.com’), the game has become so popular that Activision Blizzard just bought the firm for under £4bn.
Over the past few years, the mobile gaming industry has continued to grow and expand into a huge market. In 2014, mobile gaming saw an increase of 21%, approximately a £548m rise.
In January 2013, The Candy Crush Saga became the number one most played game on Facebook, with approximately 45 million monthly users in 2013, and a whopping 150 million monthly users in 2014.
King.com continued to expand their series of Facebook games by releasing popular titles such as ‘Bubble Witch Saga,’ ‘Pet Rescue Saga,’ ‘Farm Heroes Saga’ and many more.
Activision Blizzard, on the other hand, hasn’t had a good start in the mobile gaming realm. Despite releasing a handful of titles, they’ve never really had much success. Their brand new sweet, tasty purchase may see them come on top for mobile gaming and could perhaps become one of the largest and most popular mobile gaming companies in the future.
The chief executive of Activision, Bobby Kotick, said: ‘The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment…’
He added by saying: ‘With a combined global network of more than half a billion monthly users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than before.’
‘Activision Blizzard will provide King with experience, support and investment to continue to build on their tremendous legacy and reach new potential.’
What do you think of the move by Activision? Will the Candy Crush Saga remain the world’s most popular social network game? Tweet @TechFlyOfficial – we’d love to hear your views!